02.09.2025

JSC “Laser Systems”, in Partnership with the Segmentable Platform, Launch a Comprehensive Market Research Project Using GigaChat Capabilities

JSC “Laser Systems”, one of the leaders in the production of high-tech Russian equipment, is launching a project focused on comprehensive market research and the development of a Go-To-Market (GTM) strategy using advanced AI solutions, including the GigaChat neural network for business and the Segmentable platform.
The project includes:

Applied B2B market research across three product areas
Target audience segmentation and competitive analysis
Development of a Go-To-Market strategy
Creation of a Customer Journey Map

“Our experience shows that continuous improvement and the use of the most advanced tools are the key to business success,” comments Alexey Boreysho, Chairman of the Board of Directors of JSC “Laser Systems”. “We place special emphasis on the use of AI technologies, seeing enormous potential in them for optimizing internal processes, increasing marketing efficiency, and, of course, significantly improving customer service quality. Modern analytical tools that allow a deeper understanding of customer needs and precise problem-solving are no longer just trends — they have become a necessary condition for maintaining high competitiveness and sustainable growth. Understanding this, we are actively implementing new marketing practices.”

For this large-scale AI-driven marketing research project, JSC “Laser Systems” selected a comprehensive solution that combines the capabilities of the GigaChat neural network model — capable of analyzing large volumes of data, identifying patterns and trends, and generating valuable business insights — with the Segmentable platform, which enables deep audience segmentation and consumer behavior analysis.
“At the project’s launch stage, it was crucial for us to choose Russian technological solutions,” continues Alexey Boreysho. “We selected GigaChat by Sber as a reliable tool for efficient data collection and in-depth analysis. Another important factor was Sber’s partnership with the domestic Segmentable platform. The experience of their joint projects demonstrates the unique synergy of GigaChat and Segmentable in delivering real business value by providing customized, client-oriented, and highly effective solutions.”
The research will be conducted in several stages:

Data collection: GigaChat will be used to gather and analyze data from various sources, including open sources, social media, forums, and customer reviews.
Data analytics: Segmentable will be used to segment the audience based on various criteria such as demographics, interests, behavior, and needs.
Conclusions and recommendations: based on the obtained data, experts at JSC “Laser Systems” will formulate insights and recommendations that will be used to develop the GTM strategy and the Customer Journey Map.

“The integrated use of GigaChat and Segmentable technologies opens up new opportunities for businesses, enabling them to better understand their customers, optimize marketing campaigns, and increase sales,” emphasizes Grigory Bocharov, CEO of Segmentable. “We are confident that this project will become a successful example of cooperation between Segmentable and JSC ‘Laser Systems’ and will help the company reach a new level of development.”

Source: Interfax News Agency.

JSC “Laser Systems”, in Partnership with the Segmentable Platform, Launch a Comprehensive Market Research Project Using GigaChat Capabilities

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